Supergraphics Innovator

Paula Scher

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Paula Scher was an extremely influential graphic designer. Beginning in the 1970s her career took off by being an art director. She also worked in the promotion and advertisement department of CBS Records.

After working there for 8 years, she created over 150 album covers each year. She earned 4 Grammy nominations for her album covers including: Ginseng Woman by Eric Gale, and One on One by Bob James and Boston by Boston. 

In 1991 she became partners with the New York office of Pentagram. She eventually got a job as a teacher at the School of Visual Arts for over 20 years and taught occasionally at Yale University, Tyler School of Art and Cooper Union.

Her work has been represented all over the world, for example in the permanent collections of the MoMA, museums in London, Germany, and Paris. There is also a Netflix documentary which Scher is featured in called “Abstract: The Art of Design”.  

I think Paula Scher is a brilliant designer and creative director. She had a very successful career and I adore her drive and use of typography. 

Sources:

https://www.pentagram.com/about/paula-scher

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