Helmut Krone
Helmut Krone was a respectable advertising art director born in New York, 1925. He was part of a campaign that changed advertising. Inspired by Paul Rand, he went into print advertising and later became an Art Director at the Doyle Dane Bernbach advertising agency. He worked there for over 30 years creating innovative campaigns and surprising sales pitches. He was a perfectionist and even though his work was relatively simple he spent many hours refining every detail; I can relate to this.
DDB was already promoting Volkswagen to a local car dealer and they had put Krone as the leader. Apparently, krone was very difficult to work with and was unhappy with many of the decisions, such as “think small”, however, he worked with others and settled on a composition that became one of the many successful Volkswagen advertisements. He also decided to put the logo in an unusual spot, which sets his work apart from others.
His goal was always to create something different than what his peers were creating. He received many awards during his career and was showcased in the One Club’s Creative Hall of Fame and the Art Directors Hall of Fame.
Sources:
https://medium.com/theagency/the-ad-that-changed-advertising-18291a67488c