Writing Samples

This writing sample is a research report on the sale of Mountain Equipment Co-op (MEC). I completed this report for my Business Policy and Strategy course.

This writing sample is an individual report about the failure of Target’s entry into the Canadian market. I write this from the perspective of the CEO and explain what my role in the failure of the company’s Canadian entry was.

This writing sample is a research report I conducted for my Marketing Research course. In this report, I used Survey Monkey to create a survey that I sent out to approximately 70 people.

This writing sample is an assignment I did in my Consumer Behaviour course. This assignment is an insight into the decision making process of a car purchaser. I completed this assignment with a partner, and I was responsible for conducting the interview and also the analysis section.