Known as one of the most influential graphic designers in the world, Paula Scher has spent her 40-year career developing brand identities, advertisements and packaging with her keen eye for all things eye-pleasing and interesting. She started off her career working at CBS records, designing album covers and magazines, then went on to become the first female principal at Pentagram, the world’s largest independent design firm. Scher has done a wide range of work, but she is most known for creating brand identities and logos for companies such as Citi.
Although not as well known as her other works, her supergraphics cover the walls of rooms and building exteriors in many public structures and are just as marvellous as her other works.
Scher calls these ‘environmental graphics’, although they hold the same definition as supergraphics, which are used to describe graphics that are put up over large surfaces to decorate and brighten up buildings, spaces in rooms, or halls.
Restrooms at Grey Group on the second and third floors feature superscale male and female icons that appear “correct” at their respective entrances but then graphically stretch down the halls.
It is amazing how she can have such a diverse portfolio of work when it comes to design, there is no distinct style in her works, which makes it hard to tell what exactly she has done- but she has done just about everything there is.
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