PERSONAL BRAND ASSIGNMENT / Phase 1.2 (Brief and Mood Boards)

Reflect on your mood board process. What did it teach you about yourself?

I LOVE finding images for mood boards. I find all my images from Pinterest, which is great because Pinterest automatically suggests similar images from the ones I choose, which is super helpful when I want to find more of the same kind. When I start mood boarding, I start with an idea in mind and start diving into general searches until I begin to get an idea of what exactly I want in an image. I am very specific and picky when it comes to choosing pictures because I want them to convey the exact mood I am going for. This used to be a very long and painstaking process, but after having created countless mood boards over the past few years, I know exactly what kind of keywords to type into the search for the perfect image to come up, which speeds up the process by a lot.


From this mood boarding assignment, I learned that I am predictable and know what I like. I found some images that I had saved a few years ago and found that I still resonate with those images. I am into graphic, bright, and bold designs but outside of work and design I really dive into my introvert tendencies and go for more still and calm images— and both give me a sense of joy.

I would give myself a 9 for my mood boards. I feel like they accurately describe my “vibe” as they say. 

FUN FACT: One of my old Pinterest boards from which I pulled some images for my “Taste” moodboard. I remember making this in a fit of hunger and desperation when I had my wisdom teeth removed and couldn’t chew anything for days. Needless to say I got hungry when I was choosing images for that board.

PERSONAL BRAND ASSIGNMENT / Phase 1 – Research and Analysis

How did you find this research and analysis process—excruciating, fun, etc.? 

I enjoy doing the research before starting a project to get a solid foundation to work off of, but since this project was about ME, I felt indifferent and even a little frustrated. I don’t like talking about myself, so having to ask people to perceive me and as well as doing some self-reflection to analyze my desires and goals was a little weird. It wasn’t awful, but I did not like having to come up with the EXACT words that described me.. there are so many words in the world and I am only one person. I had trouble keeping a straight face while my peers listed out my strengths and weakness– I know everyone has an opinion of me, but it’s strange hearing them out loud. I felt a little shy and bewildered knowing that people notice how I work. 

How long did it take you to complete this whole project, research, ideation and execution? 

I think it took me about 7 hours in total to complete this project? I work slow, and I had some difficulty writing about myself.

Messy notetaking for SWOT

What grade would you give yourself out of 10 and why?

I would give myself a 9. I feel like I was thorough in my research, planning and execution.

Poster sketches