PERSONAL BRAND ASSIGNMENT/Phase 1.6 (Final brand presentation)

Of the three logo concepts I had, I chose the first concept.

I chose this logo because it fit the overall image that I wanted to present professionally. The off-kilter, dynamic shape expressed my personality while showing my conceptual thinking skills with showing both my initials M + V, with the V visible in the negative space of the M. The stamp-like texture added a more human, organic feel which felt familiar and comforting and gave an interesting contrast to the digital, hard-edged nature of the work I want to be doing with UX/UI.

I initially had a lot of trouble deciding between concepts 1 and 2, and even put up a poll on Instagram to see which logo had the strongest first impression with my friends- non-design students, past IDEA alumni and peers from other IDEA cohorts voted and even gave some great ideas and feedback! Even after the votes favoured concept 1, I was still on the fence about it, as I liked how concept 2 looked on potential websites, but ultimately chose concept 1 because it truly fit my personal aesthetic.

I am very satisfied with my final logo and I don’t think I see myself changing it when I graduate. I would give myself a 9/10 overall. While I got stuck from time to time when it came to ideating, I was able to get myself out of those ruts pretty quickly because I was so excited for this project. Here’s the final logo!

Leave a Reply Cancel reply