During this phase, I had many learnings. When it came to coming up with concepts, I learned that moodboarding for UX and digital products is different than moodboards for branding. Instead of choosing images and words that gave a strong visual direction for the product, I was told to instead aim towards utilizing images and descriptor words that described experiences, and how my user would feel after using the product. I found that piece of advice incredibly helpful as doing so helped me visualize how the app would turn out and how the tone and language of the elements like buttons and callouts would be like.
I also had difficulty presenting my work as phone screens are tall and unable to fit within a single Google slides page as my mentors did not use Figma. It felt super rewarding to get such thorough feedback and to get to see how my project develops under their guidance. Overall I’m having a great time and I’m excited to continue working on the next stages of this project. I would give myself a 9/10 for my performance for this phase.