PERSONAL BRAND ASSIGNMENT / Phase 1.3 (Mind Map and 200 sketches)

Reflect on the ideation process. What did it teach you about yourself? Include a grade out of 10 for your ideation.

This sketching process has been super enlightening. For the past year and a half, I resigned myself to believing that I simply was not good at coming up with tons of ideas, but I realize now that it was all because I had restricted myself to working solely on my computer, which unconsciously made me edit my ideas before I even had all of them down. I know now that I should keep my ideating completely analog and on a sketchbook and only when I have an idea that I like after rounds of ideating, I can start redefining it on the computer.

This is the first time I filled up so many pages so quickly. I worked entirely in pen, so if there was something about a sketch I wanted to refine, I would completely redraw it with the new edits. I wished I could have taken a time-lapse of myself while doing this to see how the drawings just flowed right onto the page.

While I didn’t struggle very much with getting things on the page, I found that it was MUCH easier to come up with ideas for my peers. I would sometimes get stuck wondering if I’ve encompassed every single part of myself and my personality in this logo, but with my classmates, I obviously don’t know every single thing about them, just their general demeanour and interests, which made it much easier to come up with concepts just based on those. Overall I would grade myself 9/10 for my ideation process. 

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