PERSONAL BRAND ASSIGNMENT / Phase 1.3 (Mind Map and 200 sketches)

Reflect on the ideation process. What did it teach you about yourself? Include a grade out of 10 for your ideation.

This sketching process has been super enlightening. For the past year and a half, I resigned myself to believing that I simply was not good at coming up with tons of ideas, but I realize now that it was all because I had restricted myself to working solely on my computer, which unconsciously made me edit my ideas before I even had all of them down. I know now that I should keep my ideating completely analog and on a sketchbook and only when I have an idea that I like after rounds of ideating, I can start redefining it on the computer.

This is the first time I filled up so many pages so quickly. I worked entirely in pen, so if there was something about a sketch I wanted to refine, I would completely redraw it with the new edits. I wished I could have taken a time-lapse of myself while doing this to see how the drawings just flowed right onto the page.

While I didn’t struggle very much with getting things on the page, I found that it was MUCH easier to come up with ideas for my peers. I would sometimes get stuck wondering if I’ve encompassed every single part of myself and my personality in this logo, but with my classmates, I obviously don’t know every single thing about them, just their general demeanour and interests, which made it much easier to come up with concepts just based on those. Overall I would grade myself 9/10 for my ideation process. 

UX Storyboard Assignment

text and arrow story images (above)
emoji story images (above)

THE PROCESS:

The user our group chose was Colin Jones, who is a graphic design student. His user profile states that he is an active Instagram user and wants to make positive impacts on the world and solve bigger problems, so we took those aspects of him into consideration to create these three stories.

For the first story, we wanted to do something that was relatable to many teens and young adults these days, which was addressing online activism, where people post about things going on in the world on their “instagram stories”.
Since Colin is a university student, we had the second story be set on campus, where people often have booths set up to create awareness for movements or clubs. These booths often give out cool little items in order to draw people in, and often, those people are too polite to leave right after getting a piece of merch, so they would usually listen to what the people at the booth have to say before going on with their day, which is relatable for many university students such as Colin himself.
For the last one, we wanted to do something different and show what might happen if a message was not conveyed in an appropriate way and how that would affect how someone might take it.

Storyboard for no. 2