Alan Fletcher 

Bus shelter poster: Shopping (1993)

Although colour is but in abundance here, It is still the main design element. Imagine this same poster recreated in only black and white. I believe this design would have significantly less of an impact on the viewer than the original. The image of the shopping bag created by a barcode and handle is clever, but without colour, it would be a lot less eye-catching. By adding the bright strips of colour, it gives the allusion that the lines of the barcode also act as the pattern design on the shopping bag. This design accurately reflecting the range of colour and style in the fashion industry, accurately speaking to its target audience.