Saul Bass was a big influence in the graphic design and film maker fields. He created a new and imaginative art style for motion pictures and film posters.

He used simple shapes and outlines to display a feeling and an insight to the film. He stated that “ a film should really begin with the very first frame” this includes the title sequence and even roots to a poster

Bass was originally influenced by Paul Rand and his use of space, shape and colour. Incorporating a similar concept using his own interpretation of a subject.

Mr Bass created some of the most well known logos, including Bell, AT&T and Kleenex. His designs were meant to last and they have and will. The lifespan average of his logos were 34 years which is a long time in the design world.

Everyone can learn from Bass’s minimalist approach, only including the necessary components to get the message and emotion across.