Writing and language is a force that has been known for a long time, looking into “From the Persistence of Word” by Gleick we break down the quote, “writing was a new method of civil direction.” Writing is a being that is essential to a designer, its written form does not change but the verbal form does. As design majors, this quote indicates the beginning of the civil direction, the direction which later branches out into languages, books, typefaces, and writing. This proposes that writing has led humanity to the point it is today.