Best known for designing the NBC and Times Warner Cable logo, Steff Geissbuhler is considered one of America’s most essential and celebrated designers in history.

Design Studies: Steff Geissbuhler
NBC Logo (Image Source)
Steff Geissbuhler - Time Warner and Time Warner Cable
Times Warner Cable Logo (Image Source)

Born in 1942 in Switzerland, Geissbuhler had always been creative and has been fascinated with design since his childhood. So much so that he admitted to stealing posters from poster columns as a child for keepsake. He was also heavily exposed to creative works, including posters and brochures, as his godfather was a lithographer. This further influenced his passion for the arts and design.

Steff Geissbuhler - Diversity
Diversity Poster (Image Source)

By the age of 8, Geissbuhler and his family moved to Basel, where he would later begin pursuing his interest and attend the Basel School of Art and design to study graphic design. Here he began learning about illustration and typography, and soon upon graduation, he landed his first job working in the promotion department at the company Geigy Pharmaceuticals.

AGI Open London 26—27.09.13 — Steff Geissbühler — Geigy brochure cover  (1966)
Geigy Brochure Cover (Image Source)
geigy_brochures_med
Geigy Book Covers (Image Source)

Geissbuhler would later move to the US and begin working at the Philadelphia College of Arts before working with Chermayeff & Geismar, where he would design his famous logos for NBC and Times Warner.

Steff Geissbuhler - Blazer Travel Poster
Blazer Travel Poster (Image Source)