Born in 1932 in The Bronx, New York, designer Bruton Kramer greatly impacted the design world through his work. Like many designers and creatives, Kramar first noticed his interest in the art field after his discovery of the arts and sculpture while in high school. This new finding would eventually lead him to want to work in the creative field. Thus a few years later, Kramer began taking courses at the Institute of Design in Chicago to study this subject. While studying here, Kramer became heavily exposed to the Bauhaus movement, which inspired him to want to become either a designer or a sculptor.

Garden Music by Burton Kramer » Oeno Gallery
Garden Music (Image Source)

After studying this course, Kramer would move on to complete more classes, this time at Yale. This program specifically was led by many prestigious and well-known designers, including Paul rand, Herbert Matter and Josef Albers, all of who would teach Kramer the skills and mindset to become successful – and it worked.

Production Workshop (Image Source)

By 1959, Kramer would work with many companies, helping them with visual design and communication. He became so successful that by 1961, Kramer moved to Zurich to stay and work there before moving to Toronto, Canada, in 1965 after being contacted by a company asking to work with him.

Burton Kramer - Alchetron, The Free Social Encyclopedia
New Year Poster (Image Source)

Here he would go on to create one of his most well-known works for Expo 67 in Montreal and eventually the infamous logo for the Canadian Broadcasting Corporation (CBC). Kramer would continue working in design up until 1980 before moving on to begin teaching design and typography at OCAD.

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CBC Poster (Image Source)
Expo 67 parking lot. Elephant part of Animal Icon System by Burton Kramer | Expo  67, Expo, World's fair
Expo 67 Signage (Image Source)
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Expo 67 Signage (Image Source)