Early Days
April Greiman is one of the leading women designers in the New Wave, post-modern style. In her early years, she grew up in New York City and attended the Kansas City Art Institution where she studied graphic design. Afterwards, during the early 70’s she enrolled at the Basel School of Design where she studied under the supervision of two well-known masters of this period, Armin Hofmann and Wolfgang Weingart. Here she also found her interest in the International Style, and her later ‘New Wave’ style.
Using New Tech
Greiman started experimenting with graphic design during the advancement of computer technology despite the hesitancy of many modernist and contemporary fellow designers. Her experimentation and curiosity in the digital aspects of design were liberating her from the traditional approaches. By incorporating advanced technology in her design process, her works soon became unique and had multidisciplinary aesthetics. This marked Greimen’s name among other leading voices of the New Wave style in this turning era of the American graphic design landscape.
How she uses digital media and her disciplinary approach to design
Greimans’ work explores the various styles of typography and ways to alter her two-dimensional canvas into three-dimensional space through the process of a kind of layering. This kind of process would have been extremely difficult to achieve with traditional tools.
Her Impact
Greiman was one of the leading voices to advocate for the importance of Macintosh in graphic design. She also demanded more recognition and influence from female designers. Greiman and other’s advocacies for female designers have continued to this day and contributed greatly to the current gender landscape of the graphic design world.
Works
