Survey 7 Spread: Rationale

From 1095 to 1915: The Deutscher Werkbund

Survey 7 Spread

For this survey, my group’s task was to conduct research on objects belonging to the ten years between 1905 and 1915. The Deutscher Werkbund made an important step in modernizing the style and production of objects in everyday life. It was a precursor to the Bauhaus and the true beginning of  modernism.

This artifact is inspired by an actual cookie package produced by the Werkbund. It sports the Association’s logo/symbol on top, and its signature font in front. In addition to this, the text is written in German to make the artifact appear to be more authentic. The background of the photo includes natural materials of wool and cotton, as well as a corner of a cubist painting (a movement of the era).

The pages of the spread themselves sport the same colours and pattern as they appear on the box. I also matched the colour of the font to the blue on the object. The spread is clean and functional to support the ideas of the Werkbund.

I’d probably give myself an 8.5/10 on this one, since I really wanted to incorporate more of the research of my group members but wasn’t able to without making the spread seem cluttered. But other than that, I’m pretty happy with it.

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