Blog Entry #3 Supergraphics Innovators

Supergraphics or Supermannerism were words coined back in the 1960’s to describe breaks in modern design. Originally, it had negative connotations like most names in the artistic industry. The advocates of purist modernism used the term to describe work by up and coming young architects. These architects were innovative and embraced pop-art, expanding scale and context that was possible. The aesthetic became more chaotic, replacing the straight lines and simple geometric structures of modern architecture. In the late 1960s, the usage of graphic design was used more and more in formal concepts of art and not just the environment. Supergraphics then became the name for bold geometric shapes of bright colour, huge letterforms and odd usages of space. In the end, this innovation enlivened the dismal and duller institutional architecture had existed before.

http://www.historygraphicdesign.com/the-age-of-information/postmodern-design/871-supermannerism

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