In today’s world, there is a great emphasis on sustainability; whether it be about the environment, the economy, social issues, or cultural aspects.
For this manifesto, my target market is the young designers stepping into the design industry. Young graphic designers may find that it is overwhelming to work sustainably in the advertisement industry, which heavily focuses on consumerism. They often may not even have the choice to work along the principles they stand for.
The message I wanted to translate through this poster was that we could take our time to implement aspects of sustainable design, instead of pressuring yourself to change completely. The manifesto was written in a friendly and approachable tone, which reflects the message as well as the target market.
The final poster was created with a flat, modern illustrated look to appeal to the younger target audience.
If I were to give myself a mark, it would be 8/10. I believe I executed my concept well regarding the overall look and content, but I think I could have pushed my thinking more to create a stronger solution for this assignment.
Resources:
https://www.core77.com/posts/40586
http://www.manifestoproject.it/bruce-mau/
https://gdc.design/sustainable-design
https://backspace.com/notes/2014/03/first-things-first-2014.php