Imogen Pettyfer

Category: DSGN 121

Assignment 2: Gestalt Theory

Use of Similarity  In the FedEx (Federal Express) logo there is no spacing between the ā€œdā€ and the ā€œEā€ yet we still see it as if there was a space for the different…

Assignment 1: Visual Research

 Use of Space  I chose this example because it shows both positive and negative space used. This company draws attention to human rights and campaigns with international standards. Metaphorically, this poster shows the…