Saul Bass was a New York graphic designer and filmmaker; who was also famous for his movie poster designs, motion picture title sequences, and logos.
When in college, Bass studied at the Art Students League in Manhattan and Brooklyn College. During the 1940s, Bass moved from New York to Hollywood and began designing print advertisements for movies such as “Champion” (1949), “Death of a Salesman” (1951), etc. These advertisements eventually led him to collaborate with the director, Otto Preminger, to design Bass’s first movie poster for his film “Carmen Jones” (1954). (His most famous poster design was for the 1959 movie “Anatomy of a Murder”). After this, Bass made title sequences with his wife Elaine for films such as “North By Northwest,” “Vertigo,” and more. People loved Bass’s sequences because they had a flair for symbolic juxtaposition and let the public eye guess the essence of the story.
After title sequence making, Bass moved on to designing logos and collaborated with widely known brands (that are still recognizable today) such as Girl Scouts, AT&T, and Bell.
Overall, Bass had a very successful design career and created various timeless designs. And this is why his name and designs still influence designers today.
