Gestalt Theory- Visual Research 121

Originally Posted September 29, 2020

Figure/Ground Example:

In this example of ground, the viewer’s eye first focuses on the man in the foreground but can also move to the background city scape, which plays a secondary role in this picture. This differentiation is a key component of the figure/ground rule. 

Proximity Example:

I chose this example of the African Beat logo (Originally a gif) as my example for proximity. While the lines and dots are separate, our minds can group them together to picture the outline of Africa. 

Similarity Example: 

I was not completely certain if this is a good example, but upon first glance, I categorized this image as an example of similarity. By using the rule of similarity, the patches of varying colours helps to differentiate the different sections of the hulk. Without these similar patches of colour, the set of triangles would tell much less of a story and could not convey the same message.

Design Elements- Visual Research 121

Originally Posted September 22, 2020

Colour Example:

This Art Deco themed poster by Mads Berg uses color very powerfully. In this poster, primary colors such as cyan, magenta, and yellow are paired to create a striking composition. Here, Berg uses an abundance of cyan in the dress and background, but which he contrasts with the orangy peach of the woman’s skin tone to create a striking yet visually appealing piece of artwork.

Shapes Example:

Shapes are skillfully used in this movie poster, designed by Sam Smith. Here, Smith has craftily created the contour of a bull out of many organic shapes, including the profiles of people and the repetition of wave-like forms. Paired with his powerful use of color, this design is very alluring and engages viewers.

Space Example:

In this cover for Linda Coggin’s Book “The Boy With The Tiger’s Heart”, designed by Levente Szabo, space plays a key role. Here, the use of negative space is cleverly used to cut out the form of the tiger while snaking through the form to also give the impression of stripes through the form of trees.