This picture represents the Gestalt Principle of Similarity because it uses different shades in the text to create a separate secondary message.
This image has become a very popular meme on the internet because people have misread the secondary phrase. Instead of reading the white text “He’s okay because he lied” they read the grey text which reads as “Sbren sbeve”.
I was also very confused when I saw this because I assumed the white letters created the primary message and the grey letters created the secondary message.
This could also be an example of how designers should be careful when using the principle of similarity, as it could relate the wrong elements and communicate something completely different from what the original message was.