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Gestalt Principles – Similarity

This picture represents the Gestalt Principle of Similarity because it uses different shades in the text to create a separate secondary message. 

This image has become a very popular meme on the internet because people have misread the secondary phrase. Instead of reading the white text “He’s okay because he lied” they read the grey text which reads as “Sbren sbeve”. 

I was also very confused when I saw this because I assumed the white letters created the primary message and the grey letters created the secondary message. 

This could also be an example of how designers should be careful when using the principle of similarity, as it could relate the wrong elements and communicate something completely different from what the original message was.

Categories
121

Gestalt Principles – Continuity

The placement of these cars exhibits the Gestalt Principle of Continuity. When the cars are seen from a bird’s eye view, they are arranged to follow a curve that mimics the number 5. 

I also believe that the Principal of Similarity plays a role in this image because the similar colours of the cars make it easier for the viewer to spot the continuity in this image. This further adds to the illusion of the number 5.

Categories
121

Size

Book written by Christina Henry, Artist Unknown

The use of size in this book cover makes you think about how this re-telling of little red riding hood differs from the original.

By drawing the wolf larger, we understand that he is going to be a big problem in this story. Little red riding hood is up against a huge threat even if the enemy is smaller than her. I imagine that the girl in red is brave because she is on the back of the wolf holding an axe and walking towards it’s head. 

The forest is also a major aspect in this cover. As you can see the forest is to scale with the girl, but also seemingly small, as it is sitting atop the wolf’s back. It depicts that the wolf is a bigger element than the forest, while you would think that a wolf in the forest may get lost in plain sight, that is not the case here.

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121

Space

Artist Unknown

I love the use of shapes in this poster for the movie Ratatouille because it represents the plot of the movie very well. 

In the film, Remi (the rat) is under the chef’s hat controlling the movement of Alfredo Linguini. 

The negative space in this poster is successful at giving  the viewer insight into both the plot of the movie and the dynamic between Remi and Alfredo. Remi is the brains of the team, which is represented by how he’s shown inside the hat with the  huge spoon. Linguini is depicted with no facial features because he is a supporting character. 

Categories
121

Line

Artist Unknown

I chose this image because the thick lines drawn around the characters give the illusion that they are in water. I found it interesting that the lines bend around the people, as if the water is being displaced by their presence. It creates a lot of movement. I also love how there is a big contrast between the blue lines and the white background. This gave the illustrator a way to make the direction in the water stand out, further adding to the feeling movement around the people in the drawing. I think the heavy lines in this piece are also effective because water is heavy. If the illustrator had used many thin lines the image would not have been as impactful because water is deep and dense. It is well represented through the thick lines.