Supergraphics is a unique mark of 1970s graphic design. Known for its boldness, color and size, Supergraphics takes a brighter, more optimistic view of solid monochrome European graphics. From the beginning, I found that these graphics were used as an essential element of road-finding and public space decoration, and were not just graphic gestures that crossed the boundaries of architecture. What I liked most about my usual preference for free design was that supergraphic was a movement of questions, challenges, and free thoughts, which challenged with the modern form and rigidity.
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In this regard, Paula Scher, the first female principle of the design agency Pentagram, stood out the most. In fact, I made a presentation about her last semester. And while I was researching about her, I became interested in challenging spirit and fresh ideas in various fields rather than her style. Starting with album design in the 70s, her designs include supergraphics, post-industrial typography, and contemporary design, showing the movement of graphic design in general based on deep thinking.