The first round of logo sketches I started out with using my legal name “Gabriela Jocson”, after ten or so sketches I decided to stick with using “Abby Jocson” as it’s a name I’m more familiar with. I tried to explore different routes, but mostly stuck to using the initials AJ and trying to find ways to represent my brand essence while still having readability.
The second round was more of an extension of the sketches chosen from the previous round (shown in the first picture on the left). While my three concepts all ended up being chosen from the first round, this was still a good exercise to ideate and explore different ideas and to practice more conceptual thinking.