Helmut Krone was an art director and a graphic designer who was considered the pioneer of modern advertising. As one of four art directors for Doyle Dane Bernbach, he had succeeded in building his career through the two most successful campaigns: the 1960s campaign for the Volkswagen Beetles and the print advertising campaign for Avis in 1963.
Personal Insights:
I don’t choose to write about any important person without any reasons as in the case for Helmut Krone. I am fascinated by how he had art directed such a simple advertising campaign but had so much impact until these days, especially the one for Avis.
I love how he always tried to fight logos because he thought logos are too much of a give-away element of an ad. This particular work below is one of the many pages he had directed for Avis. I also like how he emphasized the importance of typography and how much impact it could make if we knew how to use it correctly.
Overall, I think Helmut Krone is one of the art directors everyone should learn or at least take a closer look at his works because it does not only represent the beauty of design, but it is because it works and relevant until these days.