If you done it, it ain’t bragging.

WALT WHITMAN

Vancouver-based llustrator Tom Froese talks self-promotion.

How to promote your illustration business

Self Promotion for Freelance Illustrators

Examples of mailed self-promotions.

Spotlight on self-promotion

Self-promo pieces don’t have to be fancy or expensive like the ones below. Just mailing out a keep-worthy postcard or a share-worthy animation can be effective—especially if it is personalized or seasonal.

Important calendar events are a good excuse to reconnect (Alumna Juliana Viera)
Seasonal promotion I mailed to find new clients/work (a long time ago).

Self Promotion for Christopher Doyle

Zulu Alpha Kilo Spec Work

Rethink Sounds of the Holidays

Rethink Buttons

Bayerberg: Life of an Average Designer (Martin Cajzer)

Tim Delger Hipster Logo Poster

5 inspired self-promo ideas for design agencies

Past 320 branding outcomes

AshleyDownload
CharmaineDownload
DanielDownload
EmilyDownload

Reading/listening:


Terry O’Reilly – Under The Influence – Selling Yourself episode

RGD The Business of Graphic Design Chapter 6