The 60s poster aesthetic was most definitely a change of pace from the whole clean cut modern design style, but in a good, funky and fresh way. Although I’m one for some good sleek designs with more muted and pastel colour palettes, I have to say, getting hit in the face with bright colours and crazy, melty graphics scratches an itch in my brain I never thought I had.
When I was searching for inspiration while doing the 60s album cover project, I came across quite a few newer designs done digitally that were inspired by this iconic aesthetic. Originally, these posters were mostly done by hand using all sorts of traditional mediums like spray paints. This made me wonder how much the psychedelic era inspired design today.
Advertisers today use this trippy style to promote the positive ideas that the 60s put forward, peace, free love and all that fun stuff. In addition to this, posters were normally made to promote bands at the time along with the style for albums, which has inspired bands today to mimic that.