Survey 7:

Typography/1905-1915

The most popular typeface released in 1905 was French Script, designed by Monotype Staff, then in 1915 it was Goudy, designed by Frederic W. Goudy. Art nouveau was in full swing and the typography was often integrated into posters of the time. Many copycats had tired the genre by this point; the repetition and imitation had worn Art Nouveau down. The lively colours became darker and muted.

Fischinger, August
Hofbauer Klavier- Fabrik, 1910 ca.

The strong red and the elegantly stretched hands make this design stand out among its peers of the day. The suspenseful composition struck me especially.

Artists such as Mucha and Cheret had abandoned poster design for painting and had cleared the way for the young Leonetto Cappiello (said to have been the father of modern advertising). He rejected the fussy feminine style of the previous movement and his work was often bizarre and humorous.

Cappiello, Leonetto
Biscotines Union, 1906 ca.
Lucien Bernhard,
The Sachplakat Poster, 1906

The Poster Style started by Bernhard further emphasized flat colours and abstracted visual language to achieve clean communicative designs. Though this style was to be quickly changed for the war effort in 1914. Posters became tools of propaganda.

Aghion, Janine
Share Jewish Relief Campaign , 1915

The combination of dark flat colours and the strong female figure tie together both Art Nouveau and the emerging Poster Style. The Art Nouveau resonated with me more than Early Modernism did due to the natural curves and the softness of the illustrations. The type feels more integrated and a part of the composition and even today, a female face in front of a magazine title is almost completely standard.

https://www.internationalposter.com/a-brief-history-of-the-poster/

http://www.designhistory.org/Poster_pages/IllPosters.html

http://www.identifont.com/index.html

Survey 6: tools & technology

I am the designer for this week and I’m doing tools & technology. I’m doing an infographic on the early industrial revolution.

Survey 3 Spread Rationale:

Court fashion during King Henry the VIII’s reign changed rapidly due to the many queens he went through. I wanted to use a relatively symmetrical spread so I could slip the words in between. To get the words so tight between the figures I scanned it first, fitted the words, erased the background and printed the text. I illustrated the figures with acrylic due to the wide colour range I could achieve. The paper I used was not built for inks or any water based pigment so I had to do quite a bit of touch up after.

The women illustrated are wearing a mix of different pieces pictured in many different paintings from the time. I rather enjoyed painting them as acrylic is my medium of choice in any assignment, though I wish I painted bigger to accomplish more of that detail work featured in fashion at time.

Grade:

Though I spent a lot of time painting and aligning the type, I don’t love it. Overall, I would give myself a 7.5/10 as I wish I had painted this bigger to achieve more detail in the fabrics, but I’m happy with the effort I put in.

Survey 5

Once trade between Japan and Europe became commonplace, Japanese aesthetics and objects came into fashion. Many artists began to imitate the flat colours and simplified depth in their work, artists such as: Van Gogh, Kilmt, Manet, etc.

Lady with a Fan, Kilmt

The Japonism Movement began in 1854 and ended 1920, not to say that it’s influence ended, rather, the changes melded permanently into future works. Even today, the modern term ‘weaboo’ relates to those obsessed with contemporary Japanese culture and work. Ukiyo-e prints were done on wooden blocks and the term ‘Ukiyo-e’ means floating world, also known as the red light district. These paintings often depicted unusual perspectives and unseen settings. The bright patterns and intense colours leaked into European art and these flat compositions became essential to modernist painting. Katsushika Hokusai, artist behind many famous Ukiyo-e prints, most notably: The Great Wave off Kanagawa, has been considered the Father of modern western art. His asymmetrical compositions were a turning point in western art and his influence is unending.

Fuji Seen from Kanaya on the Tōkaidō, Katsushika Hokusai
Blood of Fish, Klimt

The reason I’ve chosen to include multiple Klimt pieces is my personal admiration of his work. The beautiful versatility of his paintings and prints are stunning. For example, Blood of Fish exemplifies Klimt’s transition from a realist style to the impressionist art nouveau works that he is famous for and really convey the Japanese influence in his work.

https://www.theartstory.org/movement/japonism/artworks/

http://www.gustavklimt.net/blood-of-fish/

https://www.metmuseum.org/art/collection/search/55236

A Short Introduction

My name is Kelsea Vance, I was born and raised in Greater Vancouver, and I’m currently attending The IDEA School of Design.

Survey 4

The Victorian fashion era began and ended with Queen Victoria in 1837 – 1901. The clothing displayed class, wealth, and beauty. The era had many phases and skirts and accessories evolved quickly. Signature accessories such as the parasol and fan are iconic to the period.

Victorian fashion 1886 jewelry and handfans

White wedding dresses were not the norm until Queen Victoria in 1840. White symbolized innocence and status and was quickly adopted as the standard. Pure white clothing was near impossible to come by as washing machines weren’t standard, they represented high class. Her veil was 12ft long and was buried with her. Her train required 12 bridesmaids to carry it as it was 18ft long.

The Victorian era introduced the notion of a woman’s place being in the home. Victorian fashion had no utilitarian purpose, rather it was an expression of status. Once the exaggerated shoulders fell out of fashion, a corset was warn to achieve a similar effect. The ‘hourglass figure’ arrived in the 19th century and never quite left. Victorian corsets differed from earlier renditions as the hips flared out beyond the waist rather than ending at the hips. Spiralled steel kept the shape of the corset and curved with the figure.

1885 Fashion plate

The bustle was introduced in the late 1860s and added mobility to fashion. Since the back was fuller, it allowed more mobility in the front and sides. The Victorian fashion movement has impacted modern day drag and art today. It’s likeness it featured in many historical pieces and films as the distinctness of the clothing immediately sets the tone.

1884-86. Dinner Dress. American. Silk. metmuseum

As time went on, skirts were made shorter as women became more involved in activities outside of the home. The 1860s brought crinolines into fashion.

http://fiveminutehistory.com/fashions-of-the-late-victorian-era/
https://vintagedancer.com/victorian/victorian-fashion-hisory/