Paul Rand was an American art director and graphic designer, best known for his corporate logo designs. He was one of the first commercial artists to practice the Swiss Style of graphic design in America. His diverse portfolio of work is bright and eye catching, Rand doesn’t shy away from colour and uses shape and form to his advantage.
His work to me seems timeless, and I especially love his use of negative space in some of the pieces shown I’ve put in this blog post.
Paul Rand led the way for future creative directors and designers alike and will always be a memorable piece of design history.
