Can’t believe it’s already week four of practicum, time is flying by so fast! This week, I was mainly working with Joelle! We both worked on site design and marketing for a new tea brand that Pivot & Pilot also did the branding and packaging design for. I can’t specify too many details, but the tea brand is a fun and definitely unconventional one. It was so fun writing all the copy for it and thinking of all the best puns! Aside from writing copy for the site, Joelle and I also worked on creating a marketing plan for the brand. I learned a lot about promotion strategies, such as loyalty programs and value sets, and how the different strategies portray the brand to the consumer. For example, having a product that is always on sale cheapens the brand and may lose a customer’s trust. On the flip side, having products that never go on sale can make your product feel more premium – like how you normally wouldn’t see a Saint Laurent or Coach bag go on sale. It’s a bummer that I can’t share many images from work because I’m working from home and because of NDA’s, so I apologize in advance!
Near the end of the week, I sat in a client meeting where our Creative Director, Alejandro, presented the marketing presentation that we had been working on. It’s been great to sit in on client meeting and presentations just to see how best to communicate with clients and share creative work (especially if the client isn’t familiar with the creative process!). On Thursday, I unfortunately had a sudden medical emergency and had to rush to the emergency room. It was unpleasant, but thankfully I am okay now.
I will end this blog post with a promised weekly cat update. This week, I YouTubed videos of “How To Tie a DIY Baby Sling” so I could make a comfortable pouch to bring the cats around and outside. I’m trying to get them more used to the outdoors just so they can explore a bit more. The sling was pretty successful, and Sebastian (the dark grey cat) seemed to enjoy it, but Oliver (the grey and white cat) was shaking because I think he gets really nervous when he’s outside.
Lastly, I went for a really nice picnic to finish off the week at Gary Point Park in Steveston. I also played tennis and pickleball afterwards! It was such a nice and needed break. I’m slowly trying to incorporate more outdoors-ness and sports again to improve my mental wellbeing 🙂
