I started this week finishing up and making revisions for my moodboards for the mochi donut project I am working on. I also did a lot of brainstorming of potential names for the shop. The client wanted a Japanese word that translated well to English, so I researched and also asked my Japanese friends if they had any suggestions for cute-sounding phrases or words.
On Tuesday, I worked on creating a brand story for the mochi donut store. The client wanted their store to have a mascot, so I needed to create a fictional story about that mascot. I started by reading traditional Japanese folk tales, and then English ones. It was difficult because the Japanese stories were often unrelated to food and seemed very detailed and lengthy. I ended up thinking of a few storylines, one of which was approved and I worked on fleshing it out more on Wednesday. At the end of the day on Tuesday, I started making some sketches that would match the illustration style the client was looking for.
On Wednesday, I read two alternate versions of the character’s story to the team and we chose on one. Afterwards, I worked on fleshing it out and making it sound more succinct and fluid. We ended up changing the illustration direction so I worked on some new sketches to match the new style. The client got back to us on which name they liked the best out of the four we presented, so I went on a whole font exploration to see what would make the best logo.
On Thursday, I worked on vectorizing the illustrations and making it fit more to the new style we are going for. I feel like I have my good Illustrator days and my bad Illustrator days, and today was a pretty good one. Here are the new illustrations so far… still making tweaks! 🙂
I can’t believe Monday will be my last day at P&P! Time has gone by so quickly and I’m really sad to be leaving the team, but happy to finally take a break. I will probably illustrate some thank you cards for everyone over the weekend! This is my last blog post, I believe!! A last cat post to finish it off:
And here’s a screenshot of most of the team from today!!
