Postmodernism in Europe: Louise Fili

Although the Italian-American designer was born in America and never lived in Italy, Louise Fili lives out her Italian roots extensively through her work. Fili is known for her elegant use of typography. A leader in the post modern return to historical styles, her love for historical Italian type is evident. Heavily influenced by Italy, Modernism, and European Art Deco, Fili combines historical typography with modern colour and compositions to create beautiful book jackets, identities and packagings.

Restaurant identity for Pearl Oyster Bar

Louise Fili worked for Herb Lubalin for a couple of years, before becoming director at Pantheon Books where she designed close to 2000 book jackets. She opened Louise Fili Ltd. in 1989. Her studio specializes in restaurant identity, food logos and packaging, everything she is passionate about.

Tate’s Bake Shop packaging

Louise Fili is without a doubt one of my favourite graphic designers. I love typography, and her work is BEAUTIFUL. Seriously, I’m obsessed.

Sources

https://en.wikipedia.org/wiki/Louise_Fili

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