It’s hard to do Paula Scher justice within the parameters of a short 200 word blog post. One of the most influencial and successful graphic designers in the world, Paula Scher is commonly said to be “master conjurer of the instantly familiar.” Born in 1948, Paula Scher didn’t even know what graphic design was until her junior year at the Tyler School of Art & Architecture, where she originally went into illustration.
Scher is commonly known for major brand identity projects as well as her work on environmental Supergraphics. One of her most notable projects is posters she made for The Public Theater. Her supergraphics are massive installations that completely transform interiors and even exterior spaces. Scher’s extensive list of clients includes: Bloomberg, Microsoft, Bausch + Lomb, Coca-Cola, Shake Shack, The MOMA, and many many more.
I absolutely love Paula Scher and her work. Seeing successful and incredibly influencial women in design like Paula Scher is very inspiring and encouraging. I definitely look up to her. Not only is she a talented designer, I love her as a person as well.
