Helmut Krone, the genius behind the well known 1960s Volkswagen Beetle ad campaign, was born in a german sector of Manhattan in 1925. He is considered a pioneer of modern advertising, which is especially evident when looking at his unique and effective ad strategy that is commonly used today.
Krone worked for Doyle Dane Bernbach for over 30 years, where he worked on many other very effective ad campaigns, including the “When you’re No. 2 you try harder” campaign for Avis and the personification of Colombian Coffee, Juan Valdez.
The “Think Small” ad for VW, pictured above, was voted #1 campaign for all time in Advertising Age’s 1999 The Century of Advertising issue.
Helmut Krone’s wit and great ideas without a doubt made him an incredible advertising art director, which is admirable. I don’t personally find advertising particularly exciting, but I do feel that his ads are clever, effective and he is a great person to look to for inspiration.
thank you for the information and articles, good luck always, best regards