In the end, I decided to further develop my “L for Lera” concept. During one of the group critiques, the majority voted for this concept to represent me, as it fits the most into the traits that I wish to describe myself with. It also subtly translates things that I stand out for – sophistication and elegance. The logo describes my skillful artistic eye and my meticulousness. Overall, believe that I was able to translate my professional interests and my personality into a single visual element quiet well. I am satisfied with my representation and feel confident about putting it out in the industry. I hope to continue doing design in the future, however, this project helped me to reflect on my strengths and preferences and now I can say that I feel more confident about strongly pursuing my passion for illustration. I feel like the logo that I created and its application to my brand collateral shows that.
DSGN 320 | Personal AD Poster.
When designing my personal ad, I tried to recall my most frequent inspirations that form my style. High contrast, detailed elements, texture and overall mystery in the atmosphere. It was helpful to look back at my past projects and see all the significant features that are reminiscent of my personality. Thus, I created my poster to show my artistic abilities, meticulousness and imagination. Obviously, some of it slipped into my defining adjectives.
I struggled a bit when it came to writing a short paragraph about myself and making it unique and concise. In a way, I really had to push myself to be as confident as possible in order to own these attributes that I’m naming in my bio. Confidence, strength, readiness are traits that one will struggle to accept without losing modesty. However, I thought that for my story It was something that was necessary. Because ultimately it is these features that make me unique.
DSGN 320 | 3 Logo Concepts
I have now narrowed down and polished my 3 final logo concepts. It is good to see more defined work and witnessing my brand slowly come to life. This process was a lot about filtering and redrawing the rough initial sketches that we picked out during our last group critique. You really have to see as many versions of the logo as you can before you pick the One.
I am excited to see which one of the three will end up as the final pick and how it will tie in together with my work. Hopefully, It’ll turn out stunning.
DSGN 320 | 200 Logo Ideas for myself.
For the milestone of creating my own logo, I had to come up with at least 200 ideas. It was a good challenge for my creativity and a reminder that your first ideas are not always necessarily your best ones. The process had an on and off dynamic for me. Sometimes I would feel a rush of energy and be able to do 50 sketches in one sitting and sometimes I would barely have any inspiration for a single idea. An obvious take away from these past two weeks is the importance of timing yourself. I am glad that
I was able able to break the task down into smaller portions (which were totally unproportionate in relation to each other) and didn’t procrastinate as much as I usually do.
So here I am with 200 ideas. It’s now time to filter them down to 3 brilliant concepts.
Wish me luck!
