Lisa Strausfeld

Lisa Strausfeld is an American designer and information architect. Being born in New Jersey, she studied art history and computer science at Brown University and received a master’s degree in architecture at Harvard. She started her own software company in San Francisco that creates Visual User-Interface designs. The company was sold to Excite@Home and after that Strausfeld joined Quokka Sports.

BloomBerg Building Supergraphics installations by Strausfeld.

After joining Pentagram in 2002, Strausfeld and her team started to work on Digital Information Projects, a concept she hopes will impact visualizing data in 3d space. An example of her work can be seen in her design studio in Portland Oregon. Strausfeld and her team is developing a three dimensional timeline of women’s history with the help of her colleague, whom she got the research from.

One of Strausfeld’s Three Dimensional Information Interface.

Strausfeld’s work on Supergraphics came in the form of installations in the Museum of Arts and Design in New York and the Detroit Institute of Arts. She created supergraphics for the Bloomberg building, adding text and large media installations to show the floor numbers and such.

One of the Super Graphic Installations by Strausfeld.

Lisa Strausfeld, although her prevalence is more apparent in UX design, her use of typography and media installations all reflect her design choices as well. The problem solving and visual aesthetic that comes along it is something that designers and UX designers have in common. Overall I would like to read more about her user interface work, and am quite interested in her projects on three dimensional information projection.

Links:

https://en.wikipedia.org/wiki/Lisa_Strausfeld

https://designobserver.com/feature/s4e7-lisa-strausfeld/39805

http://ideasondesign.net/speakers/speakers/lisa-strausfeld/