I found that this process took a lot longer than expected, the main reason being that the entire poster advertisement was solely based on who you are and where you see yourself in the future. It took me a while to bring myself together to start ideating because I felt the pressure of needing to know the outcome of something I haven’t stepped foot in. When I gave up on ideating the aesthetics of my poster, that was when my creative juices started to flow. Once I opened Adobe Photoshop on my laptop, it was non-stop experimenting. I eventually ended up with a very nostalgic-looking design. As a kid, I remember reading these books called “ISpy” right before bed. This series of picture riddle books had the best images. All sorts of random toys, scattered on each page. That was when I soon saw the resemblance between my document and those books I loved so much in my youth. It brought me back to the time when I felt the most creative, as a kid. 

This project took me over six hours to complete, most of the time trying to generate an idea, which is why I give myself a 9/10. Designing the poster, I felt quite proud of because I didn’t follow an aesthetic that I would see trending on Behance or Pinterest. My brand essence was derived from experimenting, that is why I thought “simply imaginative” would be a good title to label myself. When I don’t overcomplicate a situation or scenario I am given, I find myself the most creative.