“See life as a 10-year-old. Dress like an 18-year-old. Think like a 25-year-old” – Theo Dimson

Theo Dimson:

Theo Dimson was a graphic designer known for his art deco style movie and theatre posters.

He began his career with a 3 year apprenticeship with Art Associates Limited in Toronto. After freelancing for 7 years, he rejoined AA as a vice-president of creative design. In 1965, he became president and director of a new partnership called Reeson Dimson and Smith Ltd. Later, it was named Dimson and Smith Ltd and it kept this name until Dimson created Theo Dimson Designs Inc. in 1985 where he was president and creative director.

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Daniel Pelavin: Timeless and Enduring

Daniel Pelavin:

Daniel Pelavin is an illustrator, and typeface designer whose work is best recognized for its precisely drafted shapes, unique colour palette, and original typography.

He began his career as an apprentice, working up through the ranks of a local art studio where he was able to train with all kinds of graphic artists. These included decorative, fashion, product, and technical illustrators. In addition, he was also able to train under letterers, typographers, and graphic designers.

He is a master at combining stylistic elements from different historical periods while maintaining unwavering focus on clarity. To do so, he uses a restrained and simplified vocabulary of geometric forms, rich flat colours, and typography that is inspired by the 20th century’s culture/objects. The result is a style that is retro and very deco and works that are timeless and enduring.

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