For this phase of the mentorship, I focussed on familiarizing myself with my mentor and creating a strong foundation for my project to rest on. Initially, I had a hard time choosing a project idea/concept to pursue. I didn’t really have any preference in mind, only that I wanted to create a digital product that could help people (versus a commercial motivation). One of my stronger ideas in the very first week involved helping people in quarantine with learning how to restructure and rearrange their homes so that they could have a better space to exercise in, as I know that space can be limited for many people. However, the idea was lofty and complicated and lacked a direction. Nor did I have a vision for what the solution would be. When I brought up these concerns with my mentor, she suggested talking to my classmates and peers about what challenges they face during the lockdown and start from there.
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The brand I chose shows a professional and functional part of me, both qualities that I feel exemplify not only the style of my design but also how I approach problem-solving. Using angular lines while also applying a soft rounded look to the edges, it is a logo that well represents my simple yet functional approach to design. In addition, it has a very geometric shape that is reminiscent of my style that I am known for in my illustrations and designs. I am pretty satisfied by how cohesive it looks together as well as the cleverness that is hidden in the icon that not everyone will see at first glance. It is simple and mysterious and an icon I think well represents my values as a designer.
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