“See life as a 10-year-old. Dress like an 18-year-old. Think like a 25-year-old” – Theo Dimson

Theo Dimson:

Theo Dimson was a graphic designer known for his art deco style movie and theatre posters.

He began his career with a 3 year apprenticeship with Art Associates Limited in Toronto. After freelancing for 7 years, he rejoined AA as a vice-president of creative design. In 1965, he became president and director of a new partnership called Reeson Dimson and Smith Ltd. Later, it was named Dimson and Smith Ltd and it kept this name until Dimson created Theo Dimson Designs Inc. in 1985 where he was president and creative director.

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Daniel Pelavin: Timeless and Enduring

Daniel Pelavin:

Daniel Pelavin is an illustrator, and typeface designer whose work is best recognized for its precisely drafted shapes, unique colour palette, and original typography.

He began his career as an apprentice, working up through the ranks of a local art studio where he was able to train with all kinds of graphic artists. These included decorative, fashion, product, and technical illustrators. In addition, he was also able to train under letterers, typographers, and graphic designers.

He is a master at combining stylistic elements from different historical periods while maintaining unwavering focus on clarity. To do so, he uses a restrained and simplified vocabulary of geometric forms, rich flat colours, and typography that is inspired by the 20th century’s culture/objects. The result is a style that is retro and very deco and works that are timeless and enduring.

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A Good Mixture of Humanity

Boa Mistura:

Boa Mistura is a street art group consisting of 5 artists from Madrid, Spain who decorate public spaces around the world with imaginative ways. Formed in 2001, Madrid, these artists were 15 years old when they first met while painting the walls of their neighbourhood.

The term “Boa Mistura” comes from the Portuguese meaning of “good mixture”, a reference to the diversity of backgrounds and point of views from each member. The members- Javier Serrano Guerra, Juan Jaume Fernández, Pablo Ferreiro Mederos, Pablo Purón Carrillo, and Rubén Martín de Lucas- are a multidisciplinary team with roots in graffiti art. However, in addition to graffiti, they also do mural painting, graphic design, and illustration.

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And the Psychedelic Poster was Born

Wes Wilson:

Wes Wilson is generally accepted as the “father of the 1960s rock concert poster” and he considers himself as the first psychedelic poster artist. In addition, he invented the style that is now synonymous with the peace movement and the psychedelic era.

Wilson’s posters were intended for a certain audience- one that was tuned in to the psychedelic experience- and to do so, he translated the sights and sounds of counterculture society into psychedelic iconography. His work quickly moved from psychedelic subculture into the mainstream culture by taking what he understood about promotional art and turning it upside down.

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“The only quality I really have an appreciation for is newness.” – Helmut Krone

Helmut Krone (1925-1996):

Helmut Krone was an American advertising art director who was considered a pioneer of modern advertising. Born in Yorkville, Manhattan, he started his design career at 29 at Doyle Dane Bernbach where he would continue to work (except for a short time in the early ’70s) for the next 30 years and practically his entire career.

Before the term “branding” had even come to exist, Krone already understood how graphic design could define an institution’s personality. He was always after a product’s individual personality and this “total way of speaking”. He believed that the ad that reflects the company is the company itself.

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