My final brand choice was pretty different from what I was planning on originally: instead of using multiple typefaces I used one, instead of a vibrant colour palette I went with black and white. Nonetheless, I believe I made all the right decisions. The b/w colours and minimal type really make the work stand out which is the whole point of this project, anyway. I think in the beginning of this project I wanted to compensate with bright visual element for lack of “good” projects in my portfolio. But, after a little bit of going backwards and refining, I realized that my work was more than good enough and unique on its own. Overall, I would give myself a 9/10 for the project because through this process I gained more confidence as a professional and feel brave enough to get out there and get all the jobs! Thanks Judy 🙂