When Herb Lubalin comes to mind there’s only one word that I can think of, and that word is ‘classic’.
Herb Lubalin was a well known American graphic designer most well known for his gorgeous typographic style. Lubalin was able to bring a unique beauty and creative vibe to his typography. He was the creator of many lovely typefaces such as ITC Avant Garde, Pistilli Roman, Receding Hairline NF and many others.
Lubalin studied at the Cooper Union for the Advancement of Science and Art and graduated in 1939. After graduating, Lubalin worked at Sudler & Hennessey for 19 years. In 1964, he left Sudler & Hennessey to create his own company, Herb Lubalin Inc.
Lubalin collaborated with Ralph Ginzburg on three of Ginzberg’s magazines: Eros, Fact and Avant Garde.
All in all, I think that Herb Lubalin’s classic style is gorgeous and the general public should definitely appreciate it more.
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