The Kellogg’s logo is simpler than it seems
By now most of us know the original intention of one of America’s favourite breakfast cereals, Kelloggs Cornflakes. The cereal was created by accident but was geared towards vegetarians and those seeking a way to curb their sexual appetite. It was recommended by the church that eating bland foods was a way to stop mastrubation.
As if that was not interesting enough Will Kellogg would originally sign Toasted Corn Flakes from each box because he felt it set his company apart and was more personal. After a few tweaks Will Kellogg’s trademark signature became the face of the Kellogg’s company. Over the years there has been slight changes to the typeface, mostly in colour and line thickness making it a common household name we all know and love.
