For project 2, I was tasked with creating a creative brief and a series of mood boards for my personal brand identity. The brief was relatively easy for me to create, but I struggled when creating mood boards. I created 11 mood boards in total: Typography, Design, Illustration, Branding I Admire, Places to Work, Places to Play, and separate boards each for Sounds, Textures, Tastes, Smells, and Sights. I enjoyed creating the senses boards because it was fun finding images of things I liked. When I got to “Tastes”, I started to get so hungry! With design and typography, I found it difficult to differentiate for myself what I loved aesthetically and what spoke to me personally. For example, I highly admire the branding work of Glasford and Walker, but it does not necessarily represent my personality. After completing my mood boards, I felt a sense of comfort knowing that I was able to layout who I really was into several boards. Especially because all of my school projects were for fictional clients and not myself, I never really had the time to sit down and think about what my style actually looks like and how I could translate this into a brand. I think I am still slightly unsure as to what I want my entire aesthetic to look like but these mood boards are a great stepping stone to a final product.
Examples of some of my mood boards.
