This week was a busy week but I had a lot more creative liberty with the work I was doing. I am still working on the Monday blog post header images but I also got briefed into a new project redesigning the branding for Lover’s Tempo a jewellery brand Monday has been working with for a while.
Monday: I got right to work on designing the new hero images for the two Monday blogs. I started with concepts and then sent those for the design team to review. By the day I had the concepts sorted out and had started doing the designs digitally.
Tuesday: I got briefed into the Lover’s Tempo re-branding. The rest of the design team had already done the first round of concepts and the client had narrowed it down to one they wanted us to expand on. A lot of the exploration with this project for handed over to me and I spent the day working on the logo concept, taking aspects of the logo to use in social media, working out how the type hierarchy would play between the two typefaces and exploring the new colour pallet. Nicole and I had a meeting with Ryan and got his feedback on the design.
Wednesday: I worked on tweaking the designs for Lover’s tempo and pulling them together to go into a client presentation deck. In the afternoon we had a meeting with the whole design team and the brand strategy person and did a review of the client presentation. It was nerve-racking to see everyone critique a lot of the work that I had done but in the end there was a lot of good feedback.
Thursday: It was all about revising the lover’s tempo presentation and adding the edits to the design. In the afternoon I fixed up the assets for the Monday blog posts and sent them out for review. I handed everything over to Nicole so she could do any final fixes that needed to happen on Friday before the client presentation on Monday.
