How often do you see links like these on a website?:

  • http://www.capilanou.ca
  • click here
  • https://www.google.ca/search?q=capilano+university+logo&source=lnms&tbm=isch&sa=X&ved=0ahUKEwif_tW7wubTAhVI9mMKHZ2eDtEQ_AUIBigB&biw=1920&bih=941#imgrc=3gc95mdmvA45iM

These types of links can be seen as untrustworthy as it’s hard to tell where they go.

The best practice is to use descriptive links.

For example: “Many programs and courses can be found on the Capilano University Website