#3 – Structure Content for Scanning by Trula Fountaine | Jul 12, 2017 | Blog, User Experience Most people don’t read web content word for word. That’s why it’s important to structure your content for scanning. Headings, bold fonts, descriptive links, and white space are a few of the things to consider when designing and writing your content. ← #4 – Use Narrow Content Blocks → ← #2 – Use Conventions →