In this logo made for a toy store called Gund, we see an example of closure. The creators, Cynda Media lab, outline the ear shape of a bear on top of the red letters, then place a face below the ear silhouette. Despite not having outlined the chin, we are still able to imagine the rest of the figure. The logo “pays homage to the company’s tradition of capturing facial expressions in their toys,” (HOW Logo Award winners, Logo Design Love), and the aspect of closure allows us to focus on the facial features of the bear. Had Cynda Media lab used a black border to shape the face of the bear, we would concentrate on the entire image of the animal rather than zeroing in on his expression.
“How logo awards winners.” Logo Design Love. David Airey, 2018, https://www.logodesignlove.com/how-logo-awards. Accessed 27 September 2021