Supergraphics

Barbara Stauffacher Solomon is an unforgettable name, most well known for her supergraphics work at the Sea Ranch Tennis Club in San Francisco. She was initially hired to create their logo and brochure designs, but ended up innovating a whole new concept of visual identity. Her project with the Sea Ranch Tennis Club was then featured in Life magazine in 1966, where it became a trend. Her work reminds me of the Swissted posters for class, except they are on a much larger scale and are displayed on walls and buildings.

Solomon first studies at the California School of Fine Arts, before moving to Switzerland to study graphic design. As a result, she frequently used Helvetica, influenced by the Swiss International style, West Coast Pop, and California Cool style. Her work features colourful environmental solutions that are stylishly bold in comparison to the typical monochromatic European designs at the time. Geometric shapes and scale were also common characteristics of her designs. Overall, her supergraphics heavily influenced graphic design, public spaces, and spatial decoration. Her work remains on a permanent exhibition at the San Francisco Museum of Modern Art

https://archive.curbed.com/2018/1/3/16842200/barbara-stauffacher-solomon-sea-ranch-supergraphics

https://www.typeroom.eu/article/barbara-stauffacher-solomon

https://www.lateralobjects.com/post/city-survival-bar-dress-code-guide